Services

Six connected functions. One outbound motion.

We don't sell channels. We sell a system that runs across channels. Each function below is something we run end-to-end — take the whole motion, or stand up the slice you need most.

01 · Outbound Strategy 02 · Account Research 03 · Clay Enrichment 04 · Email, LinkedIn 05 · SDR Execution 06 · Reporting, Attribution

Outbound Strategy & ICP Design

2 weeks

Best for: Teams launching outbound for the first time, or running outbound that's plateaued and unsure why.

The problem

Early-stage startups often sell to too many segments at once and can't tell whether outbound is failing because of the market, the message, the list, or the execution. Every meeting becomes a data point with no clear hypothesis.

What's included

ICP refinement and ranking
Account tiering (T1 / T2 / T3)
Persona mapping with buying committee context
Trigger-event strategy by segment
Qualification criteria + meeting bar
Outbound hypothesis design
Channel + cadence recommendation

Outcomes

A written two-to-three-segment focus
A scored target account universe
A weekly operating cadence proposal
A clear go / no-go on each segment

Common tools

Sales Nav · Apollo · Clay · Crunchbase · HubSpot / Salesforce

Account Research & List Building

1–2 weeks per segment

Best for: Any team that has 'lists' but not list confidence — or where reply rates point to a targeting problem.

The problem

Poor data quietly kills outbound before the first email is sent. The bounce rate eats your domain reputation, the wrong-persona replies destroy reply rate, and the team loses confidence in the channel — all before anyone is asking 'is the messaging right?'

What's included

Account sourcing by segment hypothesis
Contact sourcing across multiple sources
Persona validation and de-duplication
Email verification + bounce protection
Exclusion rules (customers, competitors, partners, ex-targets)
Buying committee mapping per account
TAM and segment sizing analysis

Outcomes

Clean, verified, segment-tagged lists
Buying committee per priority account
Suppression lists wired into the stack
A defensible view of segment size

Common tools

Apollo · Sales Nav · Clay · Clearbit · BuiltWith

Clay Enrichment & Workflow Design

2–3 weeks (build), ongoing operation

Best for: Teams who own Clay licenses but aren't getting compounding value from them.

The problem

Modern outbound needs better context than 'job title and company size.' Clay makes that possible — but used carelessly, it just produces fluent-sounding spam at scale. The win comes from using it to select, not to mass-personalize.

What's included

Clay table architecture
Multi-source enrichment workflows
AI-assisted research with human QA
Trigger signal monitoring (hiring, funding, tech changes)
Firmographic and technographic enrichment
Per-account personalization inputs
QA rules + reject taxonomy

Outcomes

A working set of Clay tables you can maintain
Trigger feeds wired into your sequences
Personalization that passes a human read
A documented enrichment playbook

Common tools

Clay · BuiltWith · Crunchbase · Apollo · OpenAI / Claude

Email, LinkedIn & Call Sequencing

1–2 weeks (build), continuous testing

Best for: Teams whose sequences feel generic or whose reply rates have stalled.

The problem

Most sequences sound like every other vendor in the inbox. A feature pitch, a soft ask, a follow-up, a break-up. The buyer has seen it twelve times this quarter — and yours blends in.

What's included

Cold email messaging by persona
LinkedIn touchpoint design
Call openers and objection handling scripts
Persona-specific angle development
A/B testing structure with one variable
Reply distribution analysis
Iteration cadence (typically two-week cycles)

Outcomes

A messaging matrix per segment + persona
Live sequences with tagged variants
Reply quality data, not just open rates
A demonstrated 'angle that works' per segment

Common tools

Salesloft · Instantly · Smartlead · LinkedIn (native + tooling)

SDR Execution & Meeting Qualification

Ongoing — typically 8 weeks +

Best for: Teams ready to commit to outbound but not ready to hire and manage SDRs internally.

The problem

Booking meetings is easy to measure, but poor qualification wastes founder and AE time. The dashboard says 'meetings up,' the calendar says 'why am I on this call,' and the team starts to lose faith in outbound entirely.

What's included

Daily reply handling and triage
Follow-up management and re-engagement
Light pre-call qualification (BANT-light)
Meeting booking and calendar coordination
Handoff notes per booked meeting
No-show reduction tactics
Lost-fit re-routing

Outcomes

Meetings that hit your qualification bar
Context-rich handoff for every call
Lower no-show rate
Clear visibility on what's getting qualified out, and why

Common tools

Salesloft · HubSpot · Salesforce · Aircall · Calendly / Chili Piper

Reporting, Attribution & Pipeline Insights

1 week setup, ongoing weekly

Best for: Teams who are running outbound but can't answer 'what's working' with specifics.

The problem

Founders need to know what's working, not just how many emails were sent. Most outbound reporting stops at activity. Useful reporting shows segment-level conversion, sequence performance, meeting quality, and where the next dollar should go.

What's included

Weekly performance report (segment + sequence level)
Reply quality analysis with tagging taxonomy
Meeting-to-opportunity and no-show tracking
Sequence experiment readouts
CRM hygiene and attribution
Pipeline sourced + influenced views
Quarterly insights deck

Outcomes

A weekly readout you can show to the board
Honest segment-level conversion data
Decisions you can defend with evidence
A clean attribution story

Common tools

HubSpot · Salesforce · Looker / Hex · Google Sheets · Notion

Take the slice you need

Not every team needs all six. Start where it hurts.

Tell us what's broken or what's missing. We'll tell you whether one of these services or the full motion is the right place to start — and whether we're the right partner for it.

Talk to us See the pilot