Skip to content
Outbound Panda Outbound systems
Outbound, run as a system

Qualified pipeline for early-stage B2B teams — without the SDR overhead.

We build, test, and operate outbound systems for Seed–Series A startups. Modern tools, human judgment, and an obsession with qualified conversations — not vanity activity.

Book an outbound audit See how it works
Pilots available — Seed to Series A
No long-term contracts · 6–8 week pilots
Outbound OS · Live

Account flow

Stage 1 Target
Stage 2 Enrich
Stage 3 Personalize
Stage 4 Sequence
Stage 5 Qualify
Stage 6 Handoff
Stage 7 Learn

Recent replies — this week

7.2% positive

  • VP Eng

    DevOps SaaS

    ● Replied · interested

  • Head of Sec

    Cyber platform

    ● Booked · 30 min

  • CTO

    Data platform

    ○ Out of office

  • Director RevOps

    HR tech

    ● Routed to AE
Built for Seed-stage SaaS Series A startups Founder-led sales B2B platforms Technical products Early GTM teams
The diagnosis

Most startups don’t have a volume problem.
They have a system problem.

Early-stage outbound rarely breaks where teams think it breaks. It's not 'we need more emails.' It's that targeting, data, messaging, qualification, and feedback are all running at different speeds — and the gaps between them are where pipeline dies.

01

Founders running outbound between meetings

It works enough to be tempting and never enough to be a system. By month three, prospecting is the thing that gets dropped first.

02

SDRs hired before the motion exists

Onboarding a junior rep into a system that's still being invented creates two failures: a rep who can't succeed, and a motion that never gets proven.

03

Bad data killing campaigns before the first send

Apollo pulled 4,000 contacts, half are out of date, a third are wrong personas, and you only find out after the bounces hit your domain reputation.

04

Generic sequences in a noisy inbox

Three emails, a feature pitch, a soft CTA. The buyer has seen this exact email twelve times this quarter. So they archive it.

05

Meetings booked that never become pipeline

The activity dashboard looks healthy. The opportunity dashboard does not. Somewhere between 'meeting booked' and 'qualified pipeline,' the system is leaking.

06

No feedback loop, so nothing improves

Replies aren't tagged. Segments aren't compared. Three months in, the team can't tell you what's working — only that something feels off.

The operating model

From target account to qualified conversation — as a system.

We rebuild outbound as a connected sequence of seven moves. No step does its job in isolation; the value compounds across the chain. The result is pipeline you can attribute and learning you can act on.

  1. 01

    Target

    Two or three sharp segments with written hypotheses, account tiering, and a buying-committee map. Not 'B2B SaaS 50–500.'

  2. 02

    Enrich

    Clay workflows pulling firmographics, tech stack, hiring signals, funding, and trigger events that justify outreach this month.

  3. 03

    Personalize

    Persona-led messaging matrix. Two to three angles per segment. One specific opener per account — QA'd by a human.

  4. 04

    Sequence

    Email-first sequences with LinkedIn touchpoints and selective calls. Each variant tagged. Each reply read.

  5. 05

    Qualify

    Senior operators handling replies, surfacing objections, and only booking meetings that fit the qualification bar.

  6. 06

    Handoff

    Context-rich handoff notes — who, why, what was said, what the buyer's actual question is — so your AE walks in informed.

  7. 07

    Learn

    Weekly readout: positive reply by segment, meeting-to-opp, what's converting, what's getting cut. Next week's plan ships Friday.

Outbound OS · Live

Account flow

Stage 1 Target
Stage 2 Enrich
Stage 3 Personalize
Stage 4 Sequence
Stage 5 Qualify
Stage 6 Handoff
Stage 7 Learn

Recent replies — this week

7.2% positive

  • VP Eng

    DevOps SaaS

    ● Replied · interested

  • Head of Sec

    Cyber platform

    ● Booked · 30 min

  • CTO

    Data platform

    ○ Out of office

  • Director RevOps

    HR tech

    ● Routed to AE

A live view of one segment's account flow during a recent pilot. Reply tagging happens daily; segment readouts ship weekly.

Services

Six functions, one motion.

We run the parts of outbound that compound. Take the whole engagement, or pick a slice — most teams start with strategy and data, then move into execution.

Outbound Strategy & ICP Design

Clarify who you're really selling to, how to tier accounts, and which trigger events make a buying conversation likely right now.

Learn more

Account Research & List Building

Clean, deduplicated account and contact lists with verified emails, buying committee mapping, and segment-level hypotheses.

Learn more

Clay Enrichment & Workflow Design

Clay tables wired to firmographic, technographic, hiring, funding, and intent signals — surfaced as inputs your reps actually use.

Learn more

Email, LinkedIn & Call Sequencing

Multi-channel sequences that sound like a human wrote them, with A/B tested angles and reply analysis on every variant.

Learn more

SDR Execution & Meeting Qualification

Senior operators handling replies, objection patterns, qualification, and clean handoff — so you only meet the right buyers.

Learn more

Reporting, Attribution & Pipeline Insights

Weekly readouts on what's converting, what's noise, and what the data is quietly telling you about the market.

Learn more
Tooling

The stack we work inside.

We bring tools where you need them and work inside your existing stack where you don't. We're tool-fluent — and tool-skeptical when it matters.

Data & enrichment

  • Clay
  • Apollo
  • LinkedIn Sales Navigator
  • Clearbit
  • BuiltWith
  • Crunchbase

Execution

  • Salesloft
  • Instantly
  • Smartlead
  • LinkedIn
  • Aircall

CRM & reporting

  • HubSpot
  • Salesforce
  • Gong
  • Google Sheets
  • Looker / Hex

The tools matter. The operating system matters more. We work inside your stack — or recommend the right one — and we never let a tool dictate the strategy.

By the numbers

What the work has produced across recent engagements.

Directional figures from pilots and managed engagements over the past 12 months. Specific results vary by ICP, ACV, offer, and sales process — we don't promise meetings.

0 K+

Prospects researched

Across pilots and managed motions

0 +

Outbound experiments run

Sequences · angles · segments

0 %

Avg positive reply lift

After messaging + targeting rebuild

0

Generic templates

We don't ship them — by design

Engagement models

Three ways to work with us.

Start small, prove the motion, then run it ongoing — or step in only for the part you need. We don't sell long-term contracts up front.

2–3 weeks

Outbound Audit

A diagnostic. Before you spend more on outbound, find out what's actually broken.

What's included

  • ICP, account list, and CRM data review
  • Sequence audit across email + LinkedIn
  • Sales engagement + tool stack review
  • Reply quality and meeting outcome analysis
  • Reporting and attribution gaps
  • Final findings + prioritised rebuild plan

Best for

Teams unsure whether the issue is targeting, messaging, data, sequencing, or execution.

Start here if you have outbound activity but no clear feedback loop.

Most common

6–8 weeks

Pilot Sprint

A controlled outbound test across two to three segments. Pipeline plus a clear answer on what to scale.

What's included

  • ICP + account segment selection
  • Clay enrichment + list build
  • Persona-led messaging matrix
  • Multi-channel sequences (email + LinkedIn)
  • Senior SDR execution and qualification
  • Weekly performance + learnings review
  • Final report + scale recommendation

Best for

Seed–Series A teams who need pipeline now and want to learn what works before hiring SDRs.

Most common starting engagement. Highest learning velocity for early teams.

Ongoing · monthly

Managed SDR Motion

Run outbound as an operating system — segments, sequences, qualification, and reporting under one roof.

What's included

  • Quarterly ICP + segment refresh
  • Continuous list build and enrichment
  • Sequenced experimentation cadence
  • Daily SDR execution + reply handling
  • Weekly pipeline and conversion review
  • Monthly insights + roadmap
  • Internal SDR hiring support when ready

Best for

Post-pilot teams with proven motion that aren't ready to hire and manage SDRs in-house.

For teams that want outbound running before they need to manage it themselves.

In their words

Founders and revenue leaders on the work.

Cleaner targeting. Sharper messaging. Outbound the team can actually maintain.

They rebuilt our outbound from the targeting up. We stopped chasing a soft segment, sharpened messaging to two real personas, and started getting replies from buyers we actually wanted on calls.

VP Sales

Series A DevOps platform

● Positive reply rate moved from 3.8% to 7.1% across 8 weeks.

What we got back wasn't 'more meetings.' It was a clear answer on which segment to commit to, which messaging angles worked, and which channel was wasting our time. That's worth more than another SDR hire.

Founder

Seed-stage cybersecurity SaaS

● Founder prospecting time dropped by ~9 hours per week.

We had Clay, Apollo, and Salesloft, and none of it was producing pipeline. Their team built workflows we could actually maintain, then ran them. We finally have an outbound motion we can hand to a new SDR.

Head of GTM

Series A HR tech

● 32 qualified meetings booked over a 10-week pilot.

Outbound audit

Find out whether outbound can work — before you build the team.

Two to three weeks. A clear picture of your ICP, list quality, messaging, sequence performance, and reporting gaps. No retainer, no obligation — just a verdict you can act on.

Book an outbound audit See pilot details