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Outbound Panda Outbound systems
The flagship engagement · 6–8 weeks

Validate outbound before you build the team.

A controlled outbound test across two to three segments. Pipeline, plus a clear verdict on whether — and how — to scale. Built for founders who'd rather hire SDRs against evidence than vibes.

Apply for a pilot How we run it
An early-stage GTM team reviewing outbound performance data on a shared screen.
Who it's for

If most of these describe your team — the pilot is built for you.

It's a small filter, but a useful one. The pilot works best for teams in a specific stage with a specific problem. If you're a long way from any of these, we'll tell you.

  • Seed–Series A startups with early customers and real product traction.
  • Teams that know their product solves a real, named problem.
  • Founders who need more qualified pipeline — fast, but learned.
  • Companies unsure which segment or persona to commit to first.
  • Teams without a repeatable SDR motion yet.
  • Operators who want learning and pipeline, not just activity.
What happens

Three phases. Eight weeks. One verdict.

Compressed timelines exist because the work is sequenced, not skipped. Each phase has a clear deliverable and a decision point.

Week 1–2 01

Foundations

We compress what would otherwise take a quarter. Together we lock the segments, build the lists, write the messaging, set up the stack, and align on the metric scorecard. Nothing goes live until we both agree it should.

  • · ICP and segment review (commit to two or three)
  • · Account selection and contact sourcing
  • · Buying committee mapping
  • · Messaging matrix (problem-led + trigger-led + contrast)
  • · Clay enrichment workflows
  • · Sales engagement setup and deliverability prep
  • · Weekly operating cadence + scorecard
Week 3–6 02

Run the test

Outbound goes live. Email-first sequencing with LinkedIn touches, daily reply triage, and weekly readouts. We run two-week experiment cycles — change one variable at a time, measure, and re-segment based on what we learn.

  • · Multi-channel sequence execution
  • · Daily reply tagging and triage
  • · Light pre-call qualification + meeting booking
  • · Handoff notes per meeting
  • · Two-week experiment cycles per segment
  • · Weekly performance + learnings review
  • · Mid-pilot decision: continue, double down, or cut
Week 7–8 03

Verdict + scale plan

We close the test with a verdict, not a vibe. Which segment converted, which messaging worked, which channel did the work, and what the data says about scaling. You leave with a clear answer and a plan you can hand to an internal team.

  • · Final conversion review across segments
  • · Reply, meeting, and opportunity analysis
  • · Messaging and channel learnings
  • · Pipeline review and influence read
  • · Scale recommendation: scale, narrow, or pause
  • · Internal SDR readiness assessment
  • · Final report + 90-day playbook
Deliverables

What you walk away with.

Not a slide deck. A working outbound system, with the artefacts your next SDR hire can pick up on day one.

  • 01 ICP and account segment map
  • 02 Target account list (segmented)
  • 03 Contact list (verified, mapped to buying committee)
  • 04 Clay enrichment workflow + table
  • 05 Messaging matrix per segment + persona
  • 06 Live outbound sequences (email + LinkedIn)
  • 07 Weekly performance reports
  • 08 Reply tagging and objection analysis
  • 09 Final recommendation report
  • 10 90-day playbook (whether to scale, narrow, or pause)
What success looks like

We don’t promise meetings. We do promise clarity.

The best outcome of a pilot isn't always 'scale this immediately.' Sometimes it's 'narrow this,' sometimes it's 'pause for two quarters and try a different motion.' What matters is that the answer is defensible.

A clearer view of which accounts and segments respond.

Strong evidence on which personas convert — and which don't.

Two or three tested messaging angles you can defend.

Qualified meetings where fit genuinely exists.

An honest read on whether to scale, narrow, or pause outbound.

A cleaner foundation for hiring internal SDRs when you're ready.

Results vary by market, offer, ACV, and sales process. We focus on building a clearer outbound system, not promising guaranteed meetings.

Pilot intake

Apply for a pilot.

A short application keeps the engagement focused on teams we can actually help. If we're not the right fit, we'll tell you. If we are, you'll hear back within 48 hours with next steps.

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